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If You Have an Online Shop, Now is the Time to Expand in Romania: You'll Go Beyond Expectations

Updated: Mar 1, 2023

Romania has achieved the highest wage increases in recent years and one of the highest economic growth rates among the EU countries. E-commerce has also seen staggering growth in the last few years, but the big boom is expected to come afterwards. So now is the time to enter.


Our article on the topic: €6.2 Billion Online Shopping, 10% Growth.


Every business reaches a stage where it can no longer expand in a given geographical area, and expanding to neighbouring countries is an essential step to growth.


That's where RONEXUS can help, not just by giving advice but by making the whole business development process.


In this way, you can grow towards a market of 20 million in a short time, without risk and with minimal investment.


Working with our company, the steps follow the simple scenario below:


  • There is no need to open a new warehouse, because the courier company that has a fleet contract with us delivers the ordered product from the Hungarian warehouse directly to the Romanian customer's address at a favourable price.


  • No extra stock is needed. New customers can be served from the existing ones through a Romanian company we provide or directly from your Hungarian company, still with the more favourable Romanian 19% VAT.


  • If required, it is possible to set up your own company in Romania, for which we provide the full administrative background: registered office, Romanian bank account, Hungarian-speaking accountant and lawyer.


  • Translation and localisation of websites are essential pillars of successful expansion, from short translations such as online statuses, product descriptions or labels on goods, through SEO translations, to extensive localisation of e-shops. We create all of them for you with professional terminology, including the correct choice of local carrier or the payment method.


  • We also support our customers in the optimal selection of local transport companies and payment methods by offering the best service prices with fleet discounts from our contracted partners.


  • There is no need for additional staff, as existing employees can prepare orders from the warehouse in Hungary, and our company provides a customer service representative who speaks Hungarian and Romanian as native speakers.


  • To build customer confidence, a Romanian telephone number is essential, and we provide it.


  • Despite the proximity, the Romanian consumer culture differs from segment to segment, so we support our clients in building effective communication and marketing and optimising the related budget by transferring the relevant knowledge.


  • It opens the way for a country of 20 million people to enter a 300 billion HUF ecommerce market (2022 figure).


However, the Romanian tax system is much friendlier, with VAT at 19%, corporate tax at 1% and dividend tax at 8%. More on this here: One of the drivers of Romania's growing economy: lox taxes.


Almost 20 million inhabitants represent massive purchasing power. In addition, the country’s consumption potential is also helped by the boom in e-commerce.


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If you are interested in expanding in the Romanian market, or if you just want further information, we are looking forward to hearing from you, our experienced colleagues will be happy to assist you:

HU: +36 70 294 2941

RO: +40 741 245 460

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